Brands compete with each other, with your spending as the prize. So they try to keep you for themselves as a competitive advantage. You have to use their app, which doesn’t work with any other apps, and the data, it’s mostly theirs too.
Brands rely on CRM’s to track who you are, what you buy and a whole lot more. They use analytics to find ways you’ll spend more money, and any relationship is on their terms. There hasn’t been a reverse CRM, where Consumers relate to the Brand, until now.
In the web 2.0 world there are a few million apps, all incapable of working together, causing fragmentation upon fragmentation.
In the US the average person has ~90 apps on their phone, but only uses around 11 per month. Third party apps can no longer afford to be narrow or single purposed and expect to be useful.
A secure, private, and AI curated experience for all your product and service interactions.
How we plan to earn money, provide benefits to our user partners, and the causes we believe in as a C2B advocate.
A full view into the systemic issues that cause the big guys to stay big and the costs to the individual or family.
Our preparations and planning for a post MVP, Minimum Valued Product, capital raise.